The Anatomy of Content Marketing [Infographic]

By Helen Clark, Marketing and Communications Assistant at ContentPlus Content marketing is a way of creating and sharing content to promote ideas, engage targeted audiences and encourage them to take action. It’s an integrated approach to marketing, with quality content at its heart. Just as the heart powers the body, content

Why social media conversations can no longer be regarded as folly? By @text100uk

By Dan Baxter, Managing Director, Text 100  Text 100 is sponsoring Social Media World Forum in London next week. We’re doing this not just because we fundamentally believe in the power of social but also because we feel we are at a crucial point in its maturity. Social media has

Socially Attuned – interview with Polydor #SMWF speaker taken from The Drum

The advent of social media has changed the music industry for good. With fans able to source and share music using Spotify, Facebook and YouTube, it’s never been more important for record labels to become digitally aware. But what challenges does this bring for the music industry? The Drum caught

Improve Your Brand Awareness with Guest Blogging

By Nico Jacquart, Director, Digital Blighty No matter what your business, you can use guest blogging to build brand awareness and grow your customer base. Guest blogging provides a way for you to reach readers through an established platform. A guest blog post is one made by someone other than

SMWF speakers at a glance #SMWF 2012

The Social Media World Forum Europe 2012 is kicking off next week on 27-28th March at the Olympia 2 in London. The event boasts a packed agenda with over 150 speakers, delivering top notch insigh and discussion on the social media trends. We’ve created a speaker index that allows you

Get Connected at #SMWF: Tweet Wall returns in association with @text100uk!

A feature that is hard to miss and central to the SMWF networking hub within the expo area is the Tweet Wall, an innovation by our partners ultraknowledge. The SMWF Tweet Wall will be back and this year we have teamed up with Text 100, an award winning public relations consultancy,

Get your party shoes on! The #SMWF Social Soirée returns!

Taking place on the evening of 27th March, day one of SMWF, the official Social Soirée is set to descend on the The JuJu, Chelsea Kicking off from 7:30pm, this is going to be the social media networking knees-up of the year; including a complimentary bar, DJ, dance floor and

Introducing #SMWF Connect Live!

The SMWF Connect Live networking sessions will be taking place at SMWF on both days of the event for paid delegates, speakers, sponsors & exhibitors. SMWF Connect Live will take the format of speed networking providing a structured, yet informal environment, to meet and connect with fellow SMWF folk. There

Applying Social Media Best Practices: Key steps to success from @mwdonnelly

by Margaret Donnelly, Director of Marketing, Meltwater Buzz For all the thought leadership, case studies, and best practices guides available today, many businesses are still having a hard time applying those principles and practices to their own unique circumstances. At every social media conference I attend, I overhear the same type

What if Spam were true? [Infographic]

By Ed Hadley, Senior Marketing Manager at Neolane  Imagine  world where the email that hit your spam filter actually came from the people and brands you know and trust, via your social networking news feed updates. We can become so bombarded with status updates, new “likes” and “shares”, and sponsored

Introducing #SMWF Connect!

We are pleased to announce the launch of SMWF Connect our brand new networking service for 2012! SMWF Connect provides the opportunity for all workshop delegates, speakers, exhibitor & sponsors to connect pre-event, share knowledge, engage in discussions & pre plan meetings with key folk they are looking to connect with

Demystifying Social Media Monitoring

By Kiron Mair, UK Community Manager for Synthesio It’s no big secret that in 2012 social media is driving most of the world’s conversations about anything and everything. But it’s only been in the last three or four years that brands have cottoned on to the idea of social networks

Using customer insight to build social loyalty through community and fan engagement – interview with LEGO ahead of #SMWF

Retailers and brands are discovering new ways to gain valuable customer insight through their use of social media. By creating online social communities, retailers are not only able to build brand loyalty but receive feedback on their products and gain insight for future projects. A recent report found that 85%

The Next Generation of Social Marketing

By Maya Grinberg, Social Media Manager, Wildfire Interactive Summing up social marketing in 2011 and making predictions for the coming year is a daunting task! 2011 saw more industry growth than any other year; we saw the widespread acceptance of social marketing for B2B companies, and we witnessed moments that

Doing a Ratner: When Social Media Goes Bad – spotlight on The Drum @ #SMWF

Twenty years ago Gerald Ratner described the jewellery his stores sold as ‘crap’ at the Institute of Directors annual conference. Days later his organisation had seen £500m wiped off its value. It’s reputation unsalvageable. Had Gerald made the same faus pas today his company reputation would have been destroyed in

Social CRM spend set to surpass $1Billion in 2012

With spending on customer service processes and applications to assist sales expected to exceed $1Billion globally this year (Gartner Research),  the hype around Social CRM software is over and  companies are rolling up their sleeves and getting down to business.   While B2C markets have seen the biggest adoption of social

Ten Tips for Creating Dialogue in Your LinkedIn Group

By Anders Lundin, EMEA Digital Lead for Text 100 There is no doubt that LinkedIn has taken the position as one of the leading social platforms for B2B communications. LinkedIn currently has around 150 million users and the platform is used almost exclusively for business contacts and business communication, which

A Truly Social Soirée for Social Media Week, with SMWF and Vitrue

We’re soriee’d out after a lovely night at the hospital club with Vitrue and friends of SMWF!  It was great to see everyone last night at the ‘Social Soiree’. The night at the Hospital Club was a facebook gaming, live art creating, ipad dj’ing &  social media chattering  networking night,

Foursquare and the growth of location based services on the agenda at #SMWF

This week we wanted to put the spotlight on the Mobile Marketing track taking place on day 2 of this year’s SMWF Europe (27th-28th March, Olympia London). According to a recent report by Berg Insight, the mobile advertising market is growing by over a third year-on-year, and is expected to

The Five Rules of Social TV… and it’s all thanks to Coke’s Socialbowl

By Lloyd Salmons and Ronnie Crosbie from Outside Line This is the year that the Superbowl got all social on itself. With an estimated 60 per cent of its 100 million viewers tuning in via a ‘second screen’, it’s no wonder the main players have woken up to social plug-ins.

Celebrate Social Media Week with SMWF and Vitrue!

We’ve teamed up with Vitrue to celebrate Social Media Week next week with a Social Soiree at the Hospital Club in Covent Garden on Thursday 16th February between 5 and 9pm. Come and join us and get involved over some networking drinks with social media enthusiasts and friends. The event

How to tackle the risks of social media

By Lance Concannon, UK social media lead at Text 100 Speak to any senior corporate comms exec about the barriers that prevent them from using social media more in their organisation, and I guarantee that the issue of ‘risk’ will usually come close to the top of the list. This

New conference tracks announced for #SMWF Europe 2012

The SMWF team are excited to announce that the fourth annual SMWF Europe event will be taking place on 27th and 28th March at Olympia in London. This year’s show is your chance to experience a packed agenda of interactive workshops, combined with unique networking opportunities, a bustling exhibition space

Staying in town for #SMWF Europe?

We are pleased to have partnered with both the K West & The Hilton London Olympia to offer all SMWF visitors a discounted room rate for the 26th, 27th & 28th March 2012. Only a limited number of rooms are available at each hotel, and the rate is only available

Why 2012 Will Be The Beginning Of The End For Social Media

By Christer Holloman author of ‘The Social Media MBA’  For how much longer will we call ‘smartphones’ just that and not simply ‘phones’? ‘Smart phones’ will be the de facto standard in a not too distance future (it’s already the case in certain clusters), the long name will eventually be made

Why 2012 is the year for location based marketing.

Following a landmark year for location based services, mobile marketers are looking towards 2012 as the year when location based technology will pervade many of the services available on users’ handsets. Last year Foursquare reported that over 15 million users and 600,000 businesses had joined the platform, resulting in over

Day 2 of #SMWF #NYC – More food for thought

Good morning & welcome to day two of Social Media World Forum N. America 2011!  We’ve got another action packed day ahead. Big thank you to everyone who came to the SMWF party last night at Studio 21 and helped make it a night to remember. In the SMWF workshop

How social media is changing the meaning of “Friend” #SMWF

Some great discussion this morning at SMWF in New York, Ted Rubin, social marketing specialist and social media entrepreneur Pete Shankman hosted an engaging discussion about how the meaning of the word ‘friend’ is being warped by peoples’ use of social media. Clicking on a box does not make us

Marketwire’s top #socialmedia tips – part 2 #SMWF

Companies in the social media space are constantly looking for advice and new ways that they can make sure their efforts in the space are working. While there are no definitive answers, as every company’s goals will require different methods of showing success, there are a few tips that can

Day one of #SMWF #NYC – Food for thought ahead of the conference action

Day one of Social Media World Forum North America 2011 is finally here. Over the next two days we’re presenting some of the leading figures in social media for sessions, discussions panels and workshops around harnessing the power of social media. In the SMWF workshops, we’ll be exploring the broader

Top sessions not to miss at #SMWF

Fundamentals of Social Media  Greg Cargill, VP of Client Services for Social & Media at Blitz and founder of the bigMETHOD opens this year’s free to attend Social MediaHub with the ‘The Importance of Process in Online/Social Marketing’ Research, Strategy, Creation and Measurement’ workshop. Focus will surround how to effectively

How to Get Social Customer Service Right, from Conversocial

At Conversocial, we spend a lot of time working with companies who use our software to boost their customer service offerings on Facebook and Twitter. We’ve learnt quite a bit about the challenges they face along the way. Two thirds of customers want to use social media to communicate with

Driving to #SMWF & #AppsWorld NYC?

For all those driving to the event next week here is a list of all the car parking facilities near the Javits Centre in New York. There is no parking at the Javits Center.  However, there are a variety of lots open nearby, ranging from 24-hour, 7-days a week, to more

#SMWF N. America kicks off in one week! Need to know information.

Social Media World Forum and Apps World N. America is nearly upon us. Registration for the conference will open at 8am and exhibitions/workshops later at 10am on Nov 1st to one of the year’s most eagerly anticipated conferences; offering four packed conference tracks, a bustling exhibition space and a raft of

#SMWF Social Soiree hosted by Digital Mind State and rapper Fabolous

We are delighted to announce this year’s NYC social soiree will be hosted by Digital Mind State. The  ”I AM DIGITAL” Reception & Party will be kicking off from 7:30pm, after the first day of Social Media World Forum and Apps World N. America (November 1st) at Studio Twenty One, Chelsea. The Apps World & SMWF Networking party is

Get connected at #SMWF N. America

Social Media World Forum N. America is almost upon us. The event is designed specifically to help delegates build valuable connections in New York and the rest of the digital world. We have compiled a few of suggestions suggestions for how you can get the most out of getting connected at the

6 Simple Steps to Building Your Social Business with Meltwater Buzz

According to a study by SAS and the Harvard Business Review, by 2012, 88% of companies will use social media worldwide. Well, 2012 is just around the corner, and if you haven’t taken the steps to make your business socially active and aware, now is a great time to start!

Top 20 #SocialMedia tips from @Sysomos (Part 1)

Social media is a new and exciting world, especially if you’re a business just beginning to explore the space. Because it’s still a relatively new space, no one has definitive answers on what kinds of goals, tactics and measurements work best. However, there are a lot of people who have

Win a free pass to #SMWF N. America!

This November the Social Media World Forum will be landing in New York and we are giving you the chance to win an access all areas workshop pass as well as an invitation to the evening networking party. What can you expect from #SMWF N. America? SMWF North America will

Collective Bias’ Ted Rubin on social reputation and why it should matter to your business at #SMWF

Ted is a leading social marketing strategist and coined the term ROR: Return on Relationship,  a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing

Bloomberg on how to integrate social media into a traditional organisation at #SMWF

On Nov 1 -2 at the Javits Center, Robert Harles, Global Head of Social Media for Bloomberg will be discussing how to integrate social media into a traditional organisation. We caught up with Robert to ask him a few social media based questions: 1. How did you get your start

#SMWF Case study: NASA’s use of Foursquare

Back in 2010 NASA rolled out a new branded partnership with Foursquare, straight off the heels of announcing the space agency was teaming up with another geo-location based social platform, Gowalla. The partnership features a customised section on the Foursquare website, where NASA provides official information about the space program

How to engage #SocialMedia users: #Panasonic Case study

Strategies that enable brands to effectively engage their customers through social media channels were one of the key themes at SMWF Asia 2011. We met a number of companies that are right at the top of the curve in terms of understanding not only where and when to engage, but

Top ten reasons to attend #SMWF and #AppsWorld N.America

1. Two days of action packed engaging content within 30+ sessions, across three tracks covering all aspects of the social media & apps ecosystem. 2. 100+ speakers from top names in the industry including Twitter, AT+T, Radian6, Google TV, Yahoo and Bing. 3. Unique opportunity to network with 2500+ attendees

Three steps to help manage your social reputation at #SMWF N.America

Managing your business across the social space is a little more complex than simply having a facebook page or twitter account. Much of social reputation comes down to educating internally and ensuring that those within the business are aware of the core values and key messages that should be portrayed.

Staying over for Social Media World Forum & Apps World, N. America?

SMWF and Apps World have teamed up with the Hilton Garden Inn Chelsea, NY to offer all SMWF and Apps World N. America visitors discount room rates for the duration of the show. Please note: Rates are only available until the 14th Sept, so if you would like to stay

Build a bespoke Facebook page for your brand with @Pagemodo at #SMWF Asia

To brands Facebook isn’t about playing games, it’s all about starting new relationships as well as building and supporting existing ones. With over 550 million users Facebook is something at brands cannot afford to ignore, but with over 3 million fan pages how do you stand out from your competition?

Get connected at #Appsworld and #SMWF Asia

Apps World and Social Media World Forum Asia are almost upon us. Two shows designed specifically to help delegates build valuable connections in Asia and the rest of the digital world.We have compiled our top suggestions for how you can get the most out of getting connected at the show. Twitter wall – a feature

The top 5 tips for securing a job in Social Media – in partnership with e2i

If you’re looking for a job, your online profile is more important to you now than ever before, even more so if you are looking for a job within social media! Social media now plays a role in finding, positioning and promoting yourself to your potential future employer. With strong

Talkbox announced as official Apps World and SMWF Asia event app

An interactive conference deserves an interactive app. SMWF and Apps World Asia have teamed up with TalkBox to develop this year’s event app, bringing you a unique way to communicate at this year’s conference. TalkBox is all about sending messages with your voice. It’s an application dedicated to saving you

Free-to-Attend Facebook Developers Garage returns to Asia for #SMWF and #AppsWorld.

  This year #SMWF and #AppsWorld welcomes back the Facebook Developers Garage, hosted by e27, to the Asia event who will be providing hands-on, practical advice for grass-roots developers looking to get into the fast-moving and lucrative world of Facebook development.

MEF free to attend workshops featuring Arsenal F.C @ #SMWF Asia

SMWF Asia are delighted to welcome back MEF for the 2nd year.  The Mobile Entertainment Forum will be hosting a free to attend session within the Developer/Social Media Hub on day two from 11.30am. The MEF line up of sessions will explore the cross-over between the mobile app platform &

Top 5 ways social media has changed PR.

There was a time, when marketing and PR professionals could take their time, having hours until daily newspaper deadlines. Today, however, it is a completely different story and minutes can make the difference between being part of the buzz of the latest headline or being yesterday’s fish and chip paper.

Staying over for Social Media World Forum, Asia ?

SMWF have teamed up with the Ritz Carlton, Singapore to offer all SMWF Asia visitors a discount rates for the duration of the show. Please note: Rates are only available until the 15th Aug, so if you would like to stay at the hotel we recommend booking asap before allocation

Social Media and the Changing Demands of Global Consumers on the Agenda at #SMWF Asia

This year’s first Keynote Panel Discussion at #SMWF Asia will be examining the profile of consumers that can be reached via social media, both regionally and globally and how the social web is changing their attitudes.

Social Fun & Games at this year’s #SMWF Asia

Playfish’s Andrew Mo is the latest addition to the growing number of speakers at this year’s #SMWF Asia.   Mo, the general manager of the China Studio, is a leading creator of award winning social games and will be chatting about his experience in the area at this year’s conference.

Twitter for Social Good High on #SMWF Asia’s Agenda

#SMWF Asia are delighted to announce the addition of Twitter to the ever growing conference program set for Suntec Centre, Singapore this September.    Leading in social innovation Twitter’s own Claire Diaz Ortiz (@ClaireD, will be at #SMWF presenting on ‘Twitter for Social Good’ and leading a panel discussion on

#SMWF Asia to provide social media marketing advice, analysis and insight

SMWF Asia comes to Singapore on 1-2 September, offering social media marketing advice and in-depth insight into how brands and businesses across Asia are using channels like Facebook and Twitter to connect with their customers, build communities, monitor brand reputation, advertise and even sell their products directly. Some of the

#SMWF and #AppsWorld Africa 2011 – Thank you Cape Town

That’s Social Media World Forum and Apps World Africa done for 2011, a fascinating peak into the African social media marketing and apps industry space, made vibrant and given serious buzz by the enthusiasm of the people that attended. Thanks to the 1000+ African and international programmers, marketers, experts and

Work on your SocialMedia strategy with industry experts @ #SMWF Africa

Look out for South African Tourism, who are running a special social media marketing session on the afternoon of Social Media World Forum day one, on 1 June in Cape Town. The nice people at SAT are setting SMWFers a challenge. They’ll be offering prizes to people who at their

Smart connections with the #SMWF Africa TweetWall-extra

The organisers of Social Media World Forum & Apps World Africa have teamed up with Nokia to deliver a new and attractive way for attendees to connect with each other. To start with, they’ve unveiled their TwitterWall design ahead of the Cape Town show next week, on 1-2 June. This

Why African businesses need to take notice of social media marketing #SMWF

It’s not coming. It’s here – Africa’s mobile using population is growing so rapidly it’s difficult for the statisticians to keep up. Last year, the vast majority of mobile internet traffic across the continent was taken up by social networking, with Facebook, Youtube and Twitter figuring highly among most African

Connect with #SMWF & #AppsWorld Africa speakers and special guests

Apps World and Social Media World Forum Africa are almost upon us. Two shows designed specifically to help delegates build valuable connections around Africa and the rest of the digital world. Some of the world’s leading figures in apps development and marketing will be attending alongside thought leaders from the

Only 2 weeks until #SMWF Africa: Important Information

With only two weeks until Social Media World Forum and Apps World Africa land in Cape Town, there are still a limited number of places up for grabs. Bringing you the latest thinking and cutting-edge strategy in social media and apps marketing, design and development, these co-hosted events offer a

Facebook Developer Garage returns to Cape Town for #AppsWorld and #SMWF Africa

The Facebook Developer Garage is returning to Cape Town as part of the Apps World and SMWF Africa developer workshops, providing hands-on, practical advice for grass-roots developers looking to get into the fast-moving and lucrative world of Facebook development. On Thursday 2 June, day two of Apps World and SMWF

Social Media catches #RoyalWedding fever #SMWF

As the big day approaches, the internet, if it was a biscuit, would be largely royal wedding flavoured. And having finally gotten over the crushing disappointment at not receiving an invite, SMWF blog is beginning to get caught up in the party atmosphere. According to Bing, the number of blogs

SMWF in pictures – A big thanks to those that attended!

A big thank you to those that attended the Social Media World Forum in London Special thank you to all the speakers at the event, sponsors, exhibitors & media partners – have a look down the shots and see if you can spot yourself!!

Social Commerce Tips from Demand Media

Guest blog from Demand Media, silver sponsor of SMWF Europe and in the comScore Top 30 Global Network of Premium Online Brands . Thank you for attending the Social Media World Forum and for joining our discussion panel “Examining the Social Shopper” where you met our VP of European Sales

Infographic stats on social media in Africa #SMWF

With June’s Social Media World Forum Africa 2011 show just around the corner, we’re turning our attention to some of the very specific issues that face the region and how social media fits around these. We came across Afrographique, a blog, by  Ivan Colic,  art director for Ogilvy Cape Town.

#SMWF & #appsworld are looking for a new Marketing Manager

We’re looking for someone passionate about social media, apps and all aspects of digital media to come and join the Six  Degrees team. We need a  motivated, charismatic new team member to come on board and make an instant splash. Are you a marketing manager looking for a fresh new

Coverage from #SMWF Europe 2011

Having recovered from the craziness that was last week’s Social Media World Forum Europe show in London, we’ve pulled together some of the coverage and reviews you’ve sent us. So, in no particular order… Here’s an interesting one from BrandFixion comprising four actionable ideas from track one. Joanne Munro published

Until next time Europe, stay beautiful, stay social

And…. we’re done. That’s Social Media world Forum Europe done for another year. This show’s been our best yet. It had everything; laughter, tears,  loads of content, insight, networking and a party that went so crazy one of our very own conference organisers felt obliged to take her shoes off

Live from #SMWF: Customer communities and getting refused a New Look membership

The CRM and community management session in Track one has been pretty busy all day. Uncovering some interesting insight about techniques and approaches around building online communities. Panels were looking at key questions, like whether an owned community or one on a third party site like Facebook or LinkedIn is

Live from #SMWF: Social TV looms over a nervous industry

We’ve been all over the place at #SMWF this morning, catching as many of the sessions as possible. Looks like people are appreciating the bean-bags after almost two days of hard-core social media conferencing and networking. Track two’s social TV session raised a number of interesting points. How do you

What’s going on this afternoon at #SMWF

We’re almost three quarters done. Good sessions this morning; Dan Martin’s social media startup panel going down a storm in the social media HUB. And there’s more to come this afternoon. We’re continuing the social CRM and community building theme this afternoon in track one, with sessions focusing on engagement,

#SMWF Day Two AM: More things to think about

Good morning SMWFers, and welcome to day two of Social Media World Forum Europe 2011. We’ve got another action packed morning ahead. Thanks to everyone who came to the official SMWF party last night at Amika and helped make it such a cracking knees-up. Anyone who fell victim to Claire’s

Live from #SMWF: Brian Solis skypes in

Blogger, speaker, thinker and general master of all things digital Brian Solis joined the people of SMWF for one of this afternoon’s keynote presentations, via skype from the safety of Toronto. As always, he had some really thought provoking things to say; starting off by challenging all present to go

Live from #SMWF: PR in a social media world

How has social media changed the role of PR, the speed that communications teams have to work and the access that they have to audiences? Unanimously, our star-studded PR and Social Media panel thought that communications have been fundamentally changed. Peter Devery, EMEA PR lead at Microsoft, agreed with the

Live from #SMWF: Josh Williams’ movie tastes and Group Buying secrets

There are still more great sessions still taking place all over Day One of Social Media World Forum Europe. Would you believe that the inspiration for Texas-based check-in service Gowalla’s wallaby mascot was that recent film, Australia? You know, that terrible one with Nicole Kidman. Josh, Williams, CEO and founder

#SMWF – Day One PM: What’s going down this afternoon?

That’s the morning of day one done. Hope you’re having a good time so far, there’s an afternoon of social media excellence on its way; we’re looking at the nuances of monitoring and measuring your social media efforts. First up, from 14.00, we have a panel on monitoring your investment

Live from #SMWF – Track One: Debates, comments and £1000 of Azheem Azhar’s own cash

We’ve had some great sessions in track one this morning. First off we had a discussion about the socialisation of the internet, where Jonathan McDonald, Paul Papadimitriou from Constellation Research, SM expert Joanne Jacobs, entrepreneur Benjamin Ellis and David Parfect from Facebook came to the conclusion that too many people

#SMWF – Day One – AM: Things to think about…

Welcome to Social Media World Forum Europe 2010. Doors open at 8.00 this morning, with the conference kicking off at 9.00. We’ve got some great sessions for you today across all conference tracks. In track one, we’re looking at the impact of social media on the internet, on the way

BrandConnect™ by SupersonicAds

BrandConnect™ is the first CPE (Cost-Per-Engagement) advertising platform for Social Games. The platform gives consumers the opportunity to earn social currency and virtual items by watching, sharing and engaging with branded content. BrandConnect™ is integrated directly into the most popular social games and social networks, and includes advanced demographic, geo

Yeehaa! #SMWF Europe kicks off tomorrow: Important information

Rejoice! Social Media World Forum Europe 2011 is upon us. At eight o’clock tomorrow morning (29 March) the doors of Olympia will open on one of this year’s most eagerly anticipated social media events; offering three packed conference tracks, a bustling exhibition space, and more industry movers, shakers and deal-makers

CNN on the power of social recommendation @ #SMWF

Research released late last year by news-giant and SMWF Gold Sponsor, CNN, revealed stark benefits for advertisers attached to news content that was shared by users across social media. The POWNAR report, the name stands for ‘Power of News and Recommendation’, surveyed 2300 consumers over two months, using a number

SMO: How to optimize your social media networks

Guest blogging on SMWF for the second time, Sheldon Levine  is  Community Manager at Sysomos, gold sponsor of Social Media World Forum Europe 2011.  Most people these days know that websites and content should be optimized for search engine rankability, he writes. But what about your social media? Can social media be optimized

Networking and connecting @ #SMWF

Here at Social Media Word Forum HQ we’re all about making connections, creating open networks and, most importantly, helping others do the same. Holding a massive social media conference across five continents is a great way to do this, but we can’t stop there. We’ve created a Google document, a

It’s good to listen but better to talk #SMWF

Mike Anderson is Area Director at Meltwater Group, news and social media monitoring provider who have recently acquired Social CRM provider, JitterJam. How many times have you taken to the realms of social media to vent your frustration at being let down by something or someone, or because you’ve received

Social community Vs Social Tools

Guest blogger Rob Howard is founder & CTO of Telligent. Social tools like blogs, wikis and forums have been around for years, he writes. However; social technology continues to evolve and grow. For many organizations “getting social” is still a new concept. And in a crowded social ecosystem littered with social

5 ways to contain a crisis through social media

Guest blogger Sheldon Levine is the Community Manager at SMWF Gold sponsors Sysomos. In the wake of the recent earthquake and tsunami in Japan, its people, landscape and communities have been devastated beyond recognition, he writes. Many companies have also been severely affected, according to Bloomberg Businessweek. With this tragedy at the

Answer the #SMWF YouTube question for £150 prize

Walking around the bustling exhibition space at Social Media World Forum Europe 2011, thanks to SocialFuel you’ll notice a number of Youtube Booths where you’ll be able to film and upload your own video content onto the SMWF YouTube Channel. We want to take the temperature of opinion on how

Social Media start-up Memolane @ #SMWF

Eric Lagier is the founder and CEO of Memolane, the new service that allows users to pull together their history and memories from across the social web. The service, which officially launched this month, acts as the user’s digital memory, collecting and connecting users’ social networking updates, pictures, messages and

Get the new #SMWF mobile app now

The official Social Media World Forum Europe 2011 app is now available to download, offering you instant access to the latest agenda, speaker matrix, exhibitor information and loads more. SMWF Europe 2011 kicks off in just a couple of days, on 29-30 March in Olympia, London. You can get directions

Bompass & Parr, jelly-wizards @ The Official #SMWF Social Soiree

Social Media World Forum Europe 2011 after party sponsors Euro RSCG London have released a handful of details surrounding the much anticipated “Official SMWF Social Soiree”. Taking place on the evening of 29 March, day one of SMWF, the Official Social Soiree is set to include a never-before-seen Neon Dessert Chamber,

Save time by pre-arranging #SMWF exhibitor meetings

We all know what it can be like at industry shows, where a busy exhibition space holds so many people you’d like to chat to, representing hundreds of brands, businesses and services, that you don’t really know where to start. Luckily, at Social Media World Forum Europe 2011 we’ve come

When it comes to social media monitoring, are you getting the whole picture?

Guest post by Lisa Davis, director of marketing at SMWF Gold Sponsors, Marketwire Sysomos. Nobody said social media monitoring was easy, she writes. There are billions of conversations taking place across blogs, social networks and news sites – all in real time.  Little wonder that the thought of diving deep into those discussions

Social Media World Forum comes to Africa

The explosion of mobile connectivity in Africa is providing levels of access to communication and information that’s changing peoples’ lives across the continent. According to the analytics company Socialbakers, Facebook use is growing more rapidly in Africa than in any other region of the world, with 50% of users coming

MobileWeb launches iPad app ‘Second Screen – Come Dine With Me’ for SBS Belgium

Mobile and social TV app specialist MobileWeb has announced the release of a new app for the iPad to function alongside the internationally successful show, ‘Come Dine with Me’, or ‘Komen Eten’, as they say in Belgium.   Now available on SBS Belgium, the top Belgian app store, the Second

Over 100 top names on speaker index for #SMWF Europe

The Social Media World Forum Europe 2011 kicks off on 29-30 March in London, boasting a packed agenda with over 100 speakers, delivering top-flight discussion and insight on the latest social media trends. SMWF has created a speaker index that allows you to see, at a glance, who’s speaking at

Twitter main information source as tsunami disaster unfolds

With communications networks going down in Japan and across the Pacific in the wake of the horribly powerful earthquake and resulting tsunami, it’s Twitter and Facebook that many people are relying on to share information, contact loved ones or express prayers and thoughts around the unfolding catastrophe. According to Tweet-o-Meter,