#SMWF in pictures

We hope you’ve enjoyed the last two days of interactive debate and discussion at #SMWF as much as we have! Thank you to everyone who attended and made the event so productive and engaging. Here are our photo highlights of the last two days!

#SMWF New York in pictures, doodles and tweets!

Thank you to everyone who came along to this week’s #SMWF at the Sentry Centers in New York. With some of the social media industry’s brightest and best headlining the agenda the two days were jam packed with debate and discussion around the future of social media marketing. Special thanks

Gartner cites importance and potential of social media

Recent research from analyst house Gartner has forecast that not responding to social media will become as fatal to a brand image as not replying to phone calls and emails are today. Gartner focused on a three point strategy for organisations looking to fully utilise their social media response: •

#SMWF in pictures – thank you for attending!

That’s SMWF Europe over for another year; thanks to everyone who took time out of the ludicrously summery weather to come indoors and listen to a host of social media experts waxing lyrical about the developments in our industry. After Chris Brogan tore down our preconceptions and misapprehensions on the

Get ready for day 2 of #SMWF!

It was great to see everyone and celebrate the industry at the Social Soiree! We hope you’re all feeling fresh and ready for another exciting day of discussion and insight. Today alongside the keynote track the Enterprise and B2B Marketing workshops will be taking place as well as the Mobile

Enjoyed a full day at #SMWF? Don’t forget the Social Soiree tonight!

We hope you’ve enjoyed the action packed agenda today, now it’s time to sip some drinks and catch up with everyone at the show at tonight’s Social Soiree! We’ll be at JuJu in Chelsea from 7.30pm tonight for some serious social media networking, with a DJ, dance floor and a

Using customer insight to build social loyalty through community and fan engagement – interview with LEGO ahead of #SMWF

Retailers and brands are discovering new ways to gain valuable customer insight through their use of social media. By creating online social communities, retailers are not only able to build brand loyalty but receive feedback on their products and gain insight for future projects. A recent report found that 85%

Doing a Ratner: When Social Media Goes Bad – spotlight on The Drum @ #SMWF

Twenty years ago Gerald Ratner described the jewellery his stores sold as ‘crap’ at the Institute of Directors annual conference. Days later his organisation had seen £500m wiped off its value. It’s reputation unsalvageable. Had Gerald made the same faus pas today his company reputation would have been destroyed in

How to tackle the risks of social media

By Lance Concannon, UK social media lead at Text 100 Speak to any senior corporate comms exec about the barriers that prevent them from using social media more in their organisation, and I guarantee that the issue of ‘risk’ will usually come close to the top of the list. This

Why 2012 Will Be The Beginning Of The End For Social Media

By Christer Holloman author of ‘The Social Media MBA’  For how much longer will we call ‘smartphones’ just that and not simply ‘phones’? ‘Smart phones’ will be the de facto standard in a not too distance future (it’s already the case in certain clusters), the long name will eventually be made

How social media is changing the meaning of “Friend” #SMWF

Some great discussion this morning at SMWF in New York, Ted Rubin, social marketing specialist and social media entrepreneur Pete Shankman hosted an engaging discussion about how the meaning of the word ‘friend’ is being warped by peoples’ use of social media. Clicking on a box does not make us

Marketwire’s top #socialmedia tips – part 2 #SMWF

Companies in the social media space are constantly looking for advice and new ways that they can make sure their efforts in the space are working. While there are no definitive answers, as every company’s goals will require different methods of showing success, there are a few tips that can

Monetizing social games & virtual currency panel, starting to take shape!

Kyle (Young Eul) Kim, Head of Open Platform/Director for SK Communications – Cyworld has just confirmed that he will taking part in the social gaming panel at this year’s SMWF in Singapore. The panel will be addressing the Asian online gaming market and how these games can be monetized.  Kyle

Why are some brands still reluctant to put spend into Social Media Marketing?

Below Huzu asked brands and agencies from the Social Media World Forum March just gone ‘Why Are some brands still reluctant to put spend into Social Media Marketing?’ The Brands’ Perspective Huzu is a social media technology company. Licensing its white-label social media platform to brands and agencies. Allowing them

Is twitter the 21st century breaking news channel?

Twitter has become one of the quickest platforms for the distribution of the latest breaking news, the “retweet” function allowing instant spread of breaking news.  A ‘tweet’ can be “retweeted” just a few times, yet reach a huge number of users.  This goes further toward strengthening the six degrees of

SMWF Asia is back!

Social Media World Forum Asia is back for 2010!  The event  will be taking place at the larger venue – The Suntec Conference Centre on the 22nd & 23rd of September 2010, before the F1 Singapore night race, allowing people to stay over the weekend and visit the race, and

How important is it to measure social media?

A large brand said to us recently that it wasn’t considering a social media strategy, because if you “get the product right, the rest will take of itself”. It was taking a ‘trust to luck’ approach, relying on spontaneous word of mouth recommendations to drive users of its product. In

Social Media World Forum, London 2010 Round-up!

The Six Degrees team have just about recovered from the Social Media World Forum #SMWF last week. We would like to say a big thank you to everyone who came along, tweeted, networked and blogged. Social Media World Forum 2010 video – can you spot yourself? During the two days

Build a Safe & Secure Social Networking Environment with SPARK Social

In light of the recent negative publicity and criticism surrounding social media and in particular social networking platforms such as Facebook. It has become apparent that while everyone recognises that Social Networking is a powerful platform to help people and businesses share information and experiences, strong actions and immediate measures

Interview with Freddie Laker, Director of Digital Strategy, SapientNitro

Freddie Laker from Sapient Nitro will be keynoting at the social media world forum on the 15th March, and we caught up to ask him a few questions pre event on his tips using social media. 1. From your experience, if you had to recommend one tip for using social

Interested in reading Social Media Books? Meet Wiley exhibiting at the Social Media World Forum

We are pleased to welcome back Wiley to the Social Media World Forum – this year Wiley will be bringing along some of the top Social media books currently avalible. Wiley was Founded in 1807, John Wiley & Sons Publishers has been a valued source of information and understanding for

SAPIENT INTERACTIVE AND SAPIENTNITRO TAKE DECISIVE MOVES TO ACCELERATE CUSTOMER EXPERIENCE STRATEGY

Eight months after Nitro Group acquisition, company adopts one brand to represent its fully integrated, multi-channel marketing and commerce offerings to clients

The Social Shindig ‘Official Networking Party’

The Social Shindig party, the official networking party of Social Media World Forum will be taking place on the middle evening of the event.All conference pass delegates are invited to head over to the Archangel venue situated opposite the Kensington Royal Garden Hotel.  The venue is a10 min walk from

Penny Power, Author, Speaker & Entrepreneur talks about the role of social networks for modern professionals

Penny Power, Author, International Speaker, Entrepreneur and founder of Ecademy talks about the role of social networks for modern professionals. Penny Power is a published author, a highly engaging speaker and one of the UK’s most inspirational and successful female entrepreneurs. Penny founded Ecademy, the UK’s first social network for