Global Summit on Data Mining, Big Data and Machine Learning
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- Braze native WhatsApp messaging helps build customer relationships
Braze, a customer engagement platform that powers interactions between consumers and the brands, has made native support for messaging channel […]
- Businesses are losing customers due to disjointed digitisation
Digitisation efforts begun in the pandemic must now be reconciled in light of today’s customer needs, according to the findings of research […]
- Data clean rooms are hot right now, but CDPs remain critical to marketing
Major changes to consumer tracking and consent-first policies have led to the degradation of the third-party ecosystem that has powered media buying […]