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- 61% of marketers believe consumer segmentation is an outdated marketing method
Six in 10 UK marketers (61%) believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of […]
- Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks
A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than […]
- SAS’ martech platform integrates with generative AI
SAS’ marketing customers can now enjoy the power of generative AI. SAS Customer Intelligence 360 can now be integrated with generative AI providers […]