Sports Marketing & Fan Engagement In A World Of Location Connected Devices

18 May 2016 18:00

Ryerson DMZ, 6th Floor, (use elevators near Starbucks for entry after 6pm) 10 Dundas St E. Toronto Ontario m5b 2g9 Canada

Brands sink millions, and sometimes billions, into securing the rights to sports and other unique content. Is yours one of those brands? Are you thinking about fan or customer engagement? Then join us!

We all know that not every team can be the champion – and in fact some barely reach play-off contention. Regardless, your favourite teams need to put ‘bums in seats’ every week and sponsors need to extract value from their investments.Â

Network with other LBMA members and the Ryerson Community while learning about how Brands, Clubs, Leagues, Players and the Media are using Location and the Internet of Things to sustain fan engagement inside and outside the arena.

Whether your customers are sports fans or not, the lessons and experiences our speakers and panelists will share will inform your customer engagement efforts. Join Us!

Keynote Speaker :
– Greg Stremlaw, Executive Director, CBC Sports / General Manager, Olympics CBC/Radio-Canada Chef de Mission for Rio 2016

Followed By Panel Discussion:

– Michael G. Cohen- Director Digital Strategy & Product Development, Maple Leaf Sports & Entertainment Ltd

– Dr. Cheri L. Bradish, Associate Professor, Loretta Rogers Research Chair in Sport Marketing Marketing Management | Ted Rogers School of Management Ryerson University

– Mark Silver – President & Founder, Stadium Digital

– John Coombs – Co-Founder & CEO, Rover

More information here.