Storytelling for the Internet of Things: A systems approach

11 June 2015 10:00

We experience our physical environments through our physical senses. But we perceive and assign value to our experiences through our relationships with people and story. This webcast explores how the Internet of Things (IoT) impacts this interplay between data and meaning when the outside world becomes an interactive desktop.

For IoT to reach its full potential, people must allow IoT technology to monitor their activities so it can learn their needs, their habits and their preferences. Therein lie the problem and the opportunity. More than just offering practical functionality, IoT products and services must convince people to integrate Big Data and Artificial Intelligence into their daily lives.

That is a storytelling challenge as much as it is an engineering challenge.

Storytelling for IoT won’t be based around the best practices developed from web publishing. The Internet of Things requires both the medium and the message to adapt around a user’s immediate context as she interacts with connected objects and locations. This is content acting like software rather than content acting like literature.

This webcast explores how the Internet of Things creates a new environment for storytelling that’s based on systems thinking more than screen thinking. Using examples such as connected health, this webcast highlights some of the shifts required for technologists and storytellers to collaborate better to create IoT native user experiences.

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