It was great to see everyone and celebrate the industry at the Social Soiree! We hope you’re all feeling fresh and ready for another exciting day of discussion and insight. Today alongside the keynote track the Enterprise and B2B Marketing workshops will be taking place as well as the Mobile Marketing track, there will also be some exciting free sessions taking place in the Marketing Tech area of the exhibition. We’ve picked out our highlights for the day ahead…

How to best tackle mobile is a huge issue for marketers at the moment and how mobile and social media is integrating has created a new wave of social apps. The opening session of the mobile marketing track will be looking at the impact mobile apps are having on social media.

Mobile Marketing – 09:50-10:20 – Case Study: Social Mobile- Exploring the impact of mobile apps on social media
Ben Watson, VP of Marketing, Hootsuite

With 472 million smartphones being shipped worldwide last year the mobile app audience has well and truly ripened. But how are mobile apps impacting on the social space? Hootsuite’s VP of Marketing, Ben Watson will be giving some insight into how marketers and community managers should be adapting their approach to the new mobile environment and will give some examples of successful social apps in practice.

Mobile Marketing articles that might tickle your fancy:

• Foursquare and the growth of location based services on the agenda at #SMWF
• Twitter expands promoted tweets on mobile

Throughout the day there’ll be great interactive sessions taking place in the free Marketing Tech area within the exhibition. Our friends at the Drum will be launching the Social Buzz Awards 2012 with a panel of their previous award winners giving insight into how social media can go wrong and what to do when it does…

Marketing Tech track – 13:00-14:00 – Doing a Ratner: When Social Media goes Bad
Moderator: Richard Draycott, Associate Editor, The Drum
Paul Fabretti, Brazen PR
Chris Jones, Social Media manager, BBC (2011 Judge)
Dave Coplin, Director of Search, UK at Microsoft (2011 Judge)
Ac Muir, Owner, Illegal Jacks
Jae Hopkins, Head of Communications, Butlins

To coincide with the official launch of the Social Buzz Awards 2012, The Drum will be running a free to attend workshop at SMWF with social media experts and past award winners. The panel led session will be looking at examples of where brands have got it wrong and how they could have used social media platforms to avert disaster. Audience members will also get the opportunity to pose questions and participate in the discussion, so come armed with your questions!

•  Doing a Ratner: When Social Media Goes Bad – spotlight on The Drum @ #SMWF
• Social media tips: Let’s play red light, green light

After lunch it’s time to get down to business and explore how social media will be driving businesses in 2012 with the afternoon keynote session.

Enterprise and B2B Social Marketing – 13:40 – 14:10 – Afternoon Keynote: The Socialisation of Business
Joshua Graff, Global Marekting Director EMEA, LinkedIn

Managing your business across the social space is a little more complex than simply having a Facebook page or Twitter account. Much of social business comes down to educating internally and ensuring that those within the business are aware of the core values and key messages that should be portrayed. Joshua Graff, Global Marketing Director EMEA at LinkedIn will be presenting the afternoon Keynote within the Social Business track on day 2 of SMWF. Joshua will be explaining why social will drive business in 2012 and telling us how it’s all about relations and the power of emotion, as well as imparting his predictions for the rest of the year.

• Are you a social media marketer with no strategy?
• How a single tweet generated 1000 leads in 48 hours

To see the full day agenda, please click here. Don’t hesitate to contact the SMWF team – we’ll be around all day, tweet us at @SocialMedia_WF and we’ll help as soon as we can.