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Marketing News

  • Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks

    A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than […]

  • SAS’ martech platform integrates with generative AI 

    SAS’ marketing customers can now enjoy the power of generative AI. SAS Customer Intelligence 360 can now be integrated with generative AI providers […]

  • Very Group partners with Kyndryl to enhance its customer experience through technology

    Infrastructure provider Kyndryl has expanded its partnership with The Very Group, the online retail and digital payments business, to transform its […]

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