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Marketing News

  • Data clean rooms are hot right now, but CDPs remain critical to marketing

    Major changes to consumer tracking and consent-first policies have led to the degradation of the third-party ecosystem that has powered media buying […]

  • 74% of marketers embrace simplification amid economic downturn

    Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research. In […]

  • Brightcove launches ad monetisation service

    Streaming technology company Brightcove has launched Brightcove Ad Monetization, a bespoke service designed for media companies to better monetise […]

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