Good morning & welcome to day two of Social Media World Forum N. America 2011!  We’ve got another action packed day ahead. Big thank you to everyone who came to the SMWF party last night at Studio 21 and helped make it a night to remember.

In the SMWF workshop this morning kicks off with social media and brand management with Coca-Cola’s Director of Worldwide Interactive Marketing, Michael Donnelly. Michael will be giving the keynote Q&A covering building brand loyalty and engagement through social media. Here are a couple of articles you may find interesting.

–          The Next Web – Brand Loyalty in the Age of Social Media

–          Forbes – How to build loyalty in a digital marketplace

Later in the afternoon we a series of interesting panel discussions covering social media and PR including representatives from brands such as LEWIS PR, Hersheys, mBLAST, CNN, New York Times Brandwatch and WIRED.com.

Mashable – How social media pros are using social media for real results 

Social Media Explorer– PR pros must know social media 

In the Social Media Hub today we will be looking at key platforms in-depth with tips and tricks on how to make the most from the leading social media platforms.

–          Social Media Examiner – 13 Facebook marketing tips from the pros

–          Mashable – The top 10 twitter SEO tips

–          Social Media Today -5 top tips for successful social media marketing

We hope you have a great second day, we look forward to receiving your feedback on the event. Don’t forget to tweet any questions you have during the day to #SMWFQ!