#SMWF – Day One PM: What’s going down this afternoon?
That’s the morning of day one done. Hope you’re having a good time so far, there’s an afternoon of social media excellence on its way; we’re looking at the nuances of monitoring and measuring your social media efforts.
First up, from 14.00, we have a panel on monitoring your investment in social media marketing, with representatives from Syncapse, BestBuy Uk, Ab World Foods Ltd, Synthesio Uk and Visible technologies. Here’s something to read while you attempt to master your anticipation.
- SocialMediaExaminer – Measuring SM investment for complex sales
- Mashable – How to calculate the ROI of your social media campaign
- Social Media monitoring in 2011
At 14.40 we’re looking at listening, analysing and managing social traffic. What tools can you use and how do you handle the traffic. What metrics should you be analysing and what do you do with the data? Have a look at these…
- SMWF blog – Are you getting the full picture when it comes to social media monitoring?
- Social media monitoring. Meltwater Vs Radian 6
Then at 15.40, we’re looking at how social media has changed the way the PR industry works. Moderated by Danny Rogers, editor of PR Week, a host of experts will be discussing what the latest developments mean for the industry, and how you can benefit.
- Mashable – How PR pros are using Social Media for real results
- PR Week – who owns social media?
- SMWF blog – Social media is first for breaking news
At 16.20, after the networking break, we’re hearing from the legendary Brian Solis, digital media extrodinaire, live via video-link direct from Canada.
At 16.50, we’re talking about how social media comes into its own during a crisis. With recent events around the world, the power of social media to help organisations and individuals stay in touch has been perfectly demonstrated, we’ve got a cracking panel of people who do it day in day out, to talk you through the ins and outs.
We’ve got a brilliant afternoon keynote on Track two today, with Josh Williams, CEO of Gowalla, being interviewed live on stage at 14.00 by Tech Crunch’s Mike Butcher. Then we’re looking at the rise of social shopping straight after at 14.30, followed by the group buying and daily deals panel with Peter Briffet, UK MD of Living Social, and Kate Garraway, ITV Daybreak presenter and founder of goodypass.com. Here’s some interesting, related things to read…
- Mashable – Nine killer tips for location-based marketing
- SMWF Blog – Josh Williams talks to SMWF blog
- TechCrunch – FB eyes online deals space, Groupon plots FB ad blitz
- Clickz – Social media uses content marketing to shop
- Immediate Future’s report on the Social Shopping Explosion
- Guardian – Group buying, does it deliver?
- DigitalMedia – Six interesting group buying acquisitions
- Group deal ROI calculator
At 16.10 we’re looking at how social media can be used for social good, with speakers from Ecademy, Oxfam, Comic Relief and Just Giving. How can you harness social media for fund raising? Here are some things to think about:
- Ecademy, launching the manifesto for digital business Britain
- Mashable – 12 online fundraising platforms for donors and non-profits
- Comic relief and social networking
In this afternoon’s Social Media HUB sessions we’re looking at a wide range of key social media issues. Starting off after lunch it’s the social media tool box, where a few chosen brands and services will demonstrate some of the cutting edge tools currently and very nearly available on the social media scene.
Then at 3pm, David Parfect from FaceBook UK is looking at how to build your Facebook marketing plan, expect this one to be busy… At 16.00, Edward ‘Teddie’ Cowell, SEO director at Guava, will be discussing how the increasingly personalised nature of search will affect SEO, followed by a session from Ross Breadmore on making social media marketing work for a large brand. At 4.45, Joel Davies from the DMA, will be going through how to create a Twitter marketing plan.
- The Next Web – How to create a killer FB fan page
- SocialMediaToday – how to build a brief twitter marketing strategy
Then, it’s time to head back, get your party shoes on, and head over to Amika on Kensington High Street for the networking party!