Michael Price is marketing director EMEA at ASICS Europe B.V. He joined ASICS in 2007. The business is more than doubled in size and ASICS has gone from the no. 6 brand to no. 3.
Prior to ASICS he was marketing director for Reebok, a business unit manager for Adidas and head of product development & marketing for Dunlop.
He has over 25 years of product and marketing experience in the sports and lifestyle industry.