Tom ran the Conservative Party’s acclaimed digital campaign during the 2015 General Election, which resulted in a majority Conservative Government and David Cameron returned as Prime Minister. Prior to that, Tom worked agency-side at Karmarama and Pentagram for clients including IKEA, YouTube, Argos, Nokia and Amnesty, as well as helping to create a brand new financial category – peer-to-peer lending – at Zopa, the world’s first lending and borrowing marketplace.