Social media high on the agenda for @Apps_World 2012
Social media is certainly on the agenda at Apps World in Earls Court 2, London on 2-3 October, with Facebook, Foursquare and Google all confirmed for the industry-leading event. Facebook will be present and featured as a case study at the two-day free to attend Droid World track, with developer
Foursquare and the growth of location based services on the agenda at #SMWF
This week we wanted to put the spotlight on the Mobile Marketing track taking place on day 2 of this year’s SMWF Europe (27th-28th March, Olympia London). According to a recent report by Berg Insight, the mobile advertising market is growing by over a third year-on-year, and is expected to
Why 2012 is the year for location based marketing.
Following a landmark year for location based services, mobile marketers are looking towards 2012 as the year when location based technology will pervade many of the services available on users’ handsets. Last year Foursquare reported that over 15 million users and 600,000 businesses had joined the platform, resulting in over