Day 1

13 April 2016

#DigitalMarketingTech

“Digital CMOs must also look to use technology that not only provides a good experience to customers, it must delight them, surprise them, and above all, make them love your brand.” CMO Insider It’s clear that marketing professionals need to understand technology – to be able to identify the technology needs for the business and translate these needs into roadmaps for development. Enabling marketers to improve the customer experience using latest technologies such as mobile, apps and wearables to beacons and the internet of things. The modern marketing department also needs to combine the creative side – using powerful narratives to tap into people’s wishes and aspirations – with the technical side of data, digital engineering and analytics. In these sessions we will explore the latest digital marketing technologies available and how best to utilise these.

09:30AM

Investing in digital: How Dominos became a digital company who just happen to sell Pizza

Nicky Claeys

CMO Netherlands & Belgium

Domino's Pizza Enterprises Limited

Associated Talks:

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  • Benefits of investing in digital technology, mobile and ecommerce capabilities
  • Challenges of staying abreast of the technology opportunities, and prioritizing appropriately
  • Assessing the impact of customer experience, and how this translates into commerce
  • Impact on customer loyalty
. Nicky Claeys, CMO Netherlands & Belgium, Domino's Pizza Enterprises Limited

12:30PM

How Mobile First led to adopting Lean Startup

Lonneke Vink

Global Lead .COM B2C, Brand, Communications & Digital

Philips

Associated Talks:

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  • How a Mobile Experience project triggered a mindset change in managing a site
  • How to connect business, IT and an A/B test team to succeed in lean startup
  • Why changing a mindset to lean should be taken step-by-step
. Lonneke Vink, Global Lead .COM B2C, Brand, Communications & Digital, Philips

02:00PM

Breakout Panel Discussion 1: DIGITAL COMMERCE INITIATIVES TO BUILD FUTURE GROWTH

Chris Combemale

CEO

DMA Group

Associated Talks:

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Waldi Weisz Blanchetta

Digital Marketing Manager

LG Benelux

Associated Talks:

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Jasper Brouwer

EMEA Director Digital and Content Marketing

Dell

Associated Talks:

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José Namén

International (Digital) Recipe Media Marketer - Thermomix/Bimby

Vorwerk International

Associated Talks:

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Nicky Claeys

CMO Netherlands & Belgium

Domino's Pizza Enterprises Limited

Associated Talks:

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  • Choosing how and what digital technology and ecommerce capabilities to invest in
  • Creating an omni-channel approach
  • Supporting digital commerce activities with good content strategy
  • Scaling digital commerce across regions

 

This panel will be moderated by Chris Combemale, CEO of the DMA Group

. Chris Combemale, CEO, DMA Group
. Waldi Weisz Blanchetta, Digital Marketing Manager, LG Benelux
. Jasper Brouwer, EMEA Director Digital and Content Marketing , Dell
. José Namén, International (Digital) Recipe Media Marketer - Thermomix/Bimby, Vorwerk International
. Nicky Claeys, CMO Netherlands & Belgium, Domino's Pizza Enterprises Limited

04:30PM

Closing panel: Data driven marketing for personalisation and targeting

Guneet Mast

Head of Digital Marketing

Staples

Associated Talks:

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Thijs Muller

CEO

Havas Media

Associated Talks:

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Mike Lewis

Author

Stand Out Social Marketing

Associated Talks:

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Cristian Citu

Director, Global Digital Marketing

DHL - Global Headquarters

Associated Talks:

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Marc Ellam

Customer Experience, Communications, Social & Digital Media Director

Heathrow Airport Ltd.

Associated Talks:

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  • Taking the concept of effective direct marketing into the digital sphere
  • To what extent can added personalisation add value to a digital marketing campaign?
  • Assessing the effectiveness of options that exist across social platforms to tailor executions
  • Programmatic advertising to optimise targeting across multiple platforms
  • Issues of automation – potential pitfalls and things to consider

 

This panel will be moderated by Mike Lewis, Author, Stand Out Social Marketing

. Guneet Mast, Head of Digital Marketing, Staples
. Thijs Muller, CEO, Havas Media
. Mike Lewis, Author, Stand Out Social Marketing
. Cristian Citu, Director, Global Digital Marketing, DHL - Global Headquarters
. Marc Ellam, Customer Experience, Communications, Social & Digital Media Director, Heathrow Airport Ltd.

Day 2

14 April 2016

02:00PM

Panel Discussion: Don’t Look At Your Social Data in Isolation: Contextualize It To Understand ROI

Sanna Pöyhönen

Research and Analytics Manager, EU

Nikon Europe B.V.

Associated Talks:

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Dustin-Michael Steinfort

Social Media & Digital Marketing Lead

The Kraft Heinz Company

Associated Talks:

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Tom Bagnall

Group Director of Insights

VimpelCom

Associated Talks:

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Alvise De Nardi

Sales Manager - Italy, Spain & Latin America

TalkWalker

Associated Talks:

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Soenke Lorenzen

Research Manager and Media Analyst

Greenpeace International

Associated Talks:

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  • Unlock new business insights with social data integration
  • A blueprint for viral content: how network analysis can revolutionize your social media strategy
  • Add value to your brands with social data intelligence

 

This panel will be moderated by Alvise De Nardi, Sales Manager – Italy, Spain & Latin America, TalkWalker

. Sanna Pöyhönen, Research and Analytics Manager, EU, Nikon Europe B.V.
. Dustin-Michael Steinfort, Social Media & Digital Marketing Lead, The Kraft Heinz Company
. Tom Bagnall, Group Director of Insights, VimpelCom
. Alvise De Nardi, Sales Manager - Italy, Spain & Latin America, TalkWalker
. Soenke Lorenzen, Research Manager and Media Analyst, Greenpeace International

04:00PM

Review & Rating enabled Forecast Simulation – Data Driven Marketing Decision

  • Data driven decision making: Why now?
  • How Digital impacts the way we make high impact decisions?
  • New ways of collecting consumer intelligence / insights
  • Forecast simulation to assess the highest Return-On-Investment options.