Day 1

13 April 2016

#DMWF – Full Agenda

#DMWF brings together the worldwide digital marketing community to tackle the challenges that the digital future presents. The digital landscape is always evolving and CMOs must equip themselves to address the challenges that this evolution brings. Through our digital marketing agenda we tackle these challenges as case-study led content, interactive debates and structured innovation labs.

09:10AM

Chair’s welcome and opening remarks

Andy Oakes

Managing Director & Head of Content

The Drum

Associated Talks:

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. Andy Oakes, Managing Director & Head of Content, The Drum

09:30AM

Investing in digital: How Dominos became a digital company who just happen to sell Pizza

Nicky Claeys

CMO Netherlands & Belgium

Domino's Pizza Enterprises Limited

Associated Talks:

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  • Benefits of investing in digital technology, mobile and ecommerce capabilities
  • Challenges of staying abreast of the technology opportunities, and prioritizing appropriately
  • Assessing the impact of customer experience, and how this translates into commerce
  • Impact on customer loyalty
. Nicky Claeys, CMO Netherlands & Belgium, Domino's Pizza Enterprises Limited

10:00AM

Keynote: Pillars of Doing Marketing in a Digital World

Mariano Bosaz

Global Digital Director

The Coca-Cola Company

Associated Talks:

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  • What does it mean to do marketing in a digital world?
  • Understanding your customers and their behaviour in the digital world
  • Moving from interruptive to sustainable marketing
  • Evolving your marketing campaign in the ‘real-time’ digital environment
. Mariano Bosaz, Global Digital Director, The Coca-Cola Company

10:30AM

Networking break

11:00AM

Breakout Panel Discussion 1: The art of storytelling: Content Marketing Masterclass

Chelsea Bosters

Content Marketer

Online Bazen & Marketingmed

Associated Talks:

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Luuk Brinkman

Head of Digital Marketing

BSH Bosch and Siemens Home Appliances Group

Associated Talks:

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Robert Zuidgeest

Head of Digital Marketing

The Walt Disney Company

Associated Talks:

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Luisella Giani

former Head of Digital Strategy EMEA

Axalta Coating Systems

Associated Talks:

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Lukas Kreutzer

CMO / Head of Marketing

Europeesche

Associated Talks:

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  • Defining the aims for content marketing
  • What makes great content for marketing storytelling?
  • Structures to incorporate user-generated content as part of your content marketing plan
  • Tailoring content for different platforms and audiences
  • Impacts of images, video and text

 

This panel will be moderated by Chelsea Bosters, Owner & Editor of Marketingmed & Online Bazen

 

. Chelsea Bosters, Content Marketer, Online Bazen & Marketingmed
. Luuk Brinkman, Head of Digital Marketing, BSH Bosch and Siemens Home Appliances Group
. Selena Gabat, Director Social Media, Sky Deutschland AG
. Robert Zuidgeest, Head of Digital Marketing, The Walt Disney Company
. Luisella Giani, former Head of Digital Strategy EMEA, Axalta Coating Systems
. Lukas Kreutzer, CMO / Head of Marketing, Europeesche

11:00AM

Breakout Panel Discussion 2: Influencer marketing masterclass

Peter Kan

Managing Director

First Day of Spring

Associated Talks:

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Michael Price

EMEA Marketing Director

ASICS Europe

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Roberta Francesconi

Head of E-Commerce & Digital Marketing, Europe

Shinola

Associated Talks:

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Joyce Musch

Manager Digital & E-commerce

AkzoNobel Decorative Coatings

Associated Talks:

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  • Targeting the right influencers for your brand and communicating effectively with their audience
  • Assessing reach and level of engagement
  • What costs to expect when working with influencers
  • Metrics and measurements to assess the value of influencer relationships

 

This panel will be moderated by Peter Kan, Managing Director of First Day of Spring

. Peter Kan, Managing Director, First Day of Spring
. Michael Price, EMEA Marketing Director, ASICS Europe
. Roberta Francesconi, Head of E-Commerce & Digital Marketing, Europe, Shinola
. Joyce Musch, Manager Digital & E-commerce, AkzoNobel Decorative Coatings

12:00PM

Creating dynamic immersive content

Darre van Dijk

Chief Creative Officer

TBWA

Associated Talks:

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  • Going beyond reading to immersive content you can feel and touch
  • Benefits of well used visual storytelling as part of your content marketing plan
  • Producing content that goes beyond aesthetics to deliver a lasting experience
  • Understanding how good content can enhance the customer experience
. Darre van Dijk, Chief Creative Officer, TBWA

12:30PM

How Mobile First led to adopting Lean Startup

Lonneke Vink

Global Lead .COM B2C, Brand, Communications & Digital

Philips

Associated Talks:

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  • How a Mobile Experience project triggered a mindset change in managing a site
  • How to connect business, IT and an A/B test team to succeed in lean startup
  • Why changing a mindset to lean should be taken step-by-step
. Lonneke Vink, Global Lead .COM B2C, Brand, Communications & Digital, Philips

01:00PM

Networking Lunch

02:00PM

Breakout Panel Discussion 1: DIGITAL COMMERCE INITIATIVES TO BUILD FUTURE GROWTH

Chris Combemale

CEO

DMA Group

Associated Talks:

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Waldi Weisz Blanchetta

Digital Marketing Manager

LG Benelux

Associated Talks:

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Jasper Brouwer

EMEA Director Digital and Content Marketing

Dell

Associated Talks:

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José Namén

International (Digital) Recipe Media Marketer - Thermomix/Bimby

Vorwerk International

Associated Talks:

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Nicky Claeys

CMO Netherlands & Belgium

Domino's Pizza Enterprises Limited

Associated Talks:

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  • Choosing how and what digital technology and ecommerce capabilities to invest in
  • Creating an omni-channel approach
  • Supporting digital commerce activities with good content strategy
  • Scaling digital commerce across regions

 

This panel will be moderated by Chris Combemale, CEO of the DMA Group

. Chris Combemale, CEO, DMA Group
. Waldi Weisz Blanchetta, Digital Marketing Manager, LG Benelux
. Jasper Brouwer, EMEA Director Digital and Content Marketing , Dell
. José Namén, International (Digital) Recipe Media Marketer - Thermomix/Bimby, Vorwerk International
. Nicky Claeys, CMO Netherlands & Belgium, Domino's Pizza Enterprises Limited

02:00PM

Breakout Panel Discussion 2: Dynamic social engagement for 2016

Volker Meise

Chief Operating Officer

Linkfluence

Associated Talks:

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Wencke Fassbender

Managing Director

Dutch PR Group

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Bas Hawinkels

Strategy & Content Director

PHD

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Jacqueline Smale

Head of Social Media

ING

Associated Talks:

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  • Using social platforms to reach audiences in new and innovative ways
  • Getting your audience to talk to you and understand the importance of having two-way conversations
  • Creating valuable content for your social community and present it in a way that works for that social channel
  • Building long-term relationships, trust and loyalty and create brand advocates by being helpful, personal and authentic

 

This panel will be moderated by Wencke Fassbender, Managing Director of Dutch PR Group

. Volker Meise, Chief Operating Officer, Linkfluence
. Wencke Fassbender, Managing Director, Dutch PR Group
. Bas Hawinkels, Strategy & Content Director, PHD
. Jacqueline Smale, Head of Social Media, ING
. Selena Gabat, Director Social Media, Sky Deutschland AG

03:00PM

Networking break

03:30PM

The role of a community in a changing environment

Linda van Seuren

Community Manager

ING

Associated Talks:

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The relationship between consumers and companies is changing. What are the challenges and opportunities? And how can a community play a role in this?

In this session LINDA VAN SEUREN will talk you through how ING are addressing these questions.

. Linda van Seuren, Community Manager, ING

04:00PM

From social to personal: Remaining a guest at somebody’s private party

Gert Wim ter Haar

Social Media Hub Manager

KLM

Associated Talks:

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There is a change going on in social. One-to-few/ chat platforms like WeChat, Whatsapp and Messenger have shown a tremendous growth in the past months. It seems that people don’t want to share everything with everybody anymore, and are looking for more personal and private platforms. Gert Wim ter Haar, Social Media Hub Manager, will discuss with you the way KLM Royal Dutch Airlines wants to be a guest on those platforms as well.

. Gert Wim ter Haar, Social Media Hub Manager, KLM

04:30PM

Closing panel: Data driven marketing for personalisation and targeting

Guneet Mast

Head of Digital Marketing

Staples

Associated Talks:

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Thijs Muller

CEO

Havas Media

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Mike Lewis

Author

Stand Out Social Marketing

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Cristian Citu

Director, Global Digital Marketing

DHL - Global Headquarters

Associated Talks:

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Marc Ellam

Customer Experience, Communications, Social & Digital Media Director

Heathrow Airport Ltd.

Associated Talks:

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  • Taking the concept of effective direct marketing into the digital sphere
  • To what extent can added personalisation add value to a digital marketing campaign?
  • Assessing the effectiveness of options that exist across social platforms to tailor executions
  • Programmatic advertising to optimise targeting across multiple platforms
  • Issues of automation – potential pitfalls and things to consider

 

This panel will be moderated by Mike Lewis, Author, Stand Out Social Marketing

. Guneet Mast, Head of Digital Marketing, Staples
. Thijs Muller, CEO, Havas Media
. Mike Lewis, Author, Stand Out Social Marketing
. Cristian Citu, Director, Global Digital Marketing, DHL - Global Headquarters
. Marc Ellam, Customer Experience, Communications, Social & Digital Media Director, Heathrow Airport Ltd.

05:15PM

#DMWF DRINKS RECEPTION

Our networking drinks take place on the evening of the first day of the event in the demo area, offering you the perfect chance to catch up after a day of learning whilst also having a well-earned, relaxing drink

06:15PM

CLOSE OF DRINKS RECEPTION

Day 2

14 April 2016

09:10AM

Chair’s welcome and opening remarks

Ayman van Bregt

Digital Strategist & Founder

NSMA (Dutch Social Media Academy)

Associated Talks:

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. Ayman van Bregt, Digital Strategist & Founder, NSMA (Dutch Social Media Academy)

09:30AM

Making an impact with video storytelling

Amanda Richards

Global Brand Director Innovation and Digital

Unilever

Associated Talks:

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  • The importance of video in the marketing mix
  • Creating great video
  • Media strategies for maximum impact
  • Measuring success
. Amanda Richards, Global Brand Director Innovation and Digital , Unilever

10:00AM

#DMWF Inspiration: Advertising without boarders

Tim Geenen

Director of Strategy & Innovation

Bannerconnect

Associated Talks:

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We believe that we’re heading towards a world where advertising is everywhere and everywhere is advertising. The huge difference is that we can increasingly reach the right people at the right time. Although that is already a promise nowadays, it’s often not a reality. Which steps do we still need to make as an industry to get there.

. Tim Geenen, Director of Strategy & Innovation, Bannerconnect

10:15AM

Analysing digital sentiment to measure success

Bas Komen

Global Digital & Social Media Director

Cloetta

Associated Talks:

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  • Benefits and challenges of using sentiment analysis to quantify emotions
  • How refined is out ability to measure sentiment?
  • Process behind building a digital sentiment index
  • Outcomes – what can this approach provide to the business?
  • Next evolutions and expectations for sentiment analysis
. Bas Komen, Global Digital & Social Media Director, Cloetta

10:45AM

#DMWF Inspiration: Making machine learning and artificial intelligence fool proof for every marketing team

. Bas Nieland, CTO and Co-Founder , Datatrics

11:00AM

Networking Break

11:30AM

DIGITAL INNOVATION LAB 1: SOCIAL RISK MANAGEMENT

Adam Hildreth

Founder & CEO

Crisp Thinking

Associated Talks:

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Social is full of risks. How do you handle them? Find out in this interactive exercise.

In this social risk management session, attendees will have the chance to practice real-time social media risk management with their peers. Delegates will be divided into teams and presented with risk scenarios based on Crisp’s ten years worth of experience. They will then have a limited time to put together a strategy to handle them in order to save the brand’s reputation. Each team will present their strategies to the room and the best group will win a prize! Best practices shared in this session will be circulated to all who attend.

. Adam Hildreth, Founder & CEO, Crisp Thinking

11:30AM

Digital Innovation Lab 2: Data Driven Problem Solving

Sanna Pöyhönen

Research and Analytics Manager, EU

Nikon Europe B.V.

Associated Talks:

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Ayman van Bregt

Digital Strategist & Founder

NSMA (Dutch Social Media Academy)

Associated Talks:

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Tania Seif

former Head of Social Marketing

Coral

Associated Talks:

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In this Innovation Lab we explore how data can be harnessed to solve problems for brand marketers, by working through simulation. This will be followed by a panel discussion drawing lessons from the exercise and an opportunity to put your questions on Data Driven Problem Solving to our experts.

Bring along a pen, a calculator and a logical mind.

 

This panel will be moderated by Ayman van Bregt, Digital Strategist & Founder, NSMA (Dutch Social Media Academy)

 

. Sanna Pöyhönen, Research and Analytics Manager, EU, Nikon Europe B.V.
. Ayman van Bregt, Digital Strategist & Founder, NSMA (Dutch Social Media Academy)
. Tania Seif, former Head of Social Marketing, Coral

01:00PM

Networking Lunch

02:00PM

Panel Discussion: Don’t Look At Your Social Data in Isolation: Contextualize It To Understand ROI

Sanna Pöyhönen

Research and Analytics Manager, EU

Nikon Europe B.V.

Associated Talks:

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Dustin-Michael Steinfort

Social Media & Digital Marketing Lead

The Kraft Heinz Company

Associated Talks:

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Tom Bagnall

Group Director of Insights

VimpelCom

Associated Talks:

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Alvise De Nardi

Sales Manager - Italy, Spain & Latin America

TalkWalker

Associated Talks:

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Soenke Lorenzen

Research Manager and Media Analyst

Greenpeace International

Associated Talks:

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  • Unlock new business insights with social data integration
  • A blueprint for viral content: how network analysis can revolutionize your social media strategy
  • Add value to your brands with social data intelligence

 

This panel will be moderated by Alvise De Nardi, Sales Manager – Italy, Spain & Latin America, TalkWalker

. Sanna Pöyhönen, Research and Analytics Manager, EU, Nikon Europe B.V.
. Dustin-Michael Steinfort, Social Media & Digital Marketing Lead, The Kraft Heinz Company
. Tom Bagnall, Group Director of Insights, VimpelCom
. Alvise De Nardi, Sales Manager - Italy, Spain & Latin America, TalkWalker
. Soenke Lorenzen, Research Manager and Media Analyst, Greenpeace International

03:00PM

Networking Break

03:30PM

THE POWER OF CO-CREATION: LEVERAGING INFLUENCER RELATIONSHIPS

Valerie van Willigen

Head of Marketing & Communication

Nestlé The Netherlands

Associated Talks:

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  • Creating great content with Bloggers, Vloggers and Social Influencers
  • Selecting the right influencer for the right purpose
  • Leverage relationships between the influencers and their audience
. Valerie van Willigen, Head of Marketing & Communication, Nestlé The Netherlands

04:00PM

Review & Rating enabled Forecast Simulation – Data Driven Marketing Decision

  • Data driven decision making: Why now?
  • How Digital impacts the way we make high impact decisions?
  • New ways of collecting consumer intelligence / insights
  • Forecast simulation to assess the highest Return-On-Investment options.