Day 1

13 April 2016

#DataMarketing

“Accurate data is the foundation of any good marketing strategy, as it offers valuable insights into your business and opportunities for future direction,” Juanita McGowen, marketing analyst (mycustomer.com) Data is an integral component of almost all marketing campaigns and strategy, and recognised as being particularly important in advertising and customer experience efforts. With consumer demand for personalisation arguably making information the most valuable currency. How can marketers work with real-time, large-scale data to make effective decisions? In these sessions we examine latest trends in managing data, analytics platforms and the outcomes produced.

11:00AM

Breakout Panel Discussion 2: Influencer marketing masterclass

Peter Kan

Managing Director

First Day of Spring

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Michael Price

EMEA Marketing Director

ASICS Europe

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Roberta Francesconi

Head of E-Commerce & Digital Marketing, Europe

Shinola

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Joyce Musch

Manager Digital & E-commerce

AkzoNobel Decorative Coatings

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  • Targeting the right influencers for your brand and communicating effectively with their audience
  • Assessing reach and level of engagement
  • What costs to expect when working with influencers
  • Metrics and measurements to assess the value of influencer relationships

 

This panel will be moderated by Peter Kan, Managing Director of First Day of Spring

. Peter Kan, Managing Director, First Day of Spring
. Michael Price, EMEA Marketing Director, ASICS Europe
. Roberta Francesconi, Head of E-Commerce & Digital Marketing, Europe, Shinola
. Joyce Musch, Manager Digital & E-commerce, AkzoNobel Decorative Coatings

04:30PM

Closing panel: Data driven marketing for personalisation and targeting

Guneet Mast

Head of Digital Marketing

Staples

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Thijs Muller

CEO

Havas Media

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Mike Lewis

Author

Stand Out Social Marketing

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Cristian Citu

Director, Global Digital Marketing

DHL - Global Headquarters

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Marc Ellam

Customer Experience, Communications, Social & Digital Media Director

Heathrow Airport Ltd.

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  • Taking the concept of effective direct marketing into the digital sphere
  • To what extent can added personalisation add value to a digital marketing campaign?
  • Assessing the effectiveness of options that exist across social platforms to tailor executions
  • Programmatic advertising to optimise targeting across multiple platforms
  • Issues of automation – potential pitfalls and things to consider

 

This panel will be moderated by Mike Lewis, Author, Stand Out Social Marketing

. Guneet Mast, Head of Digital Marketing, Staples
. Thijs Muller, CEO, Havas Media
. Mike Lewis, Author, Stand Out Social Marketing
. Cristian Citu, Director, Global Digital Marketing, DHL - Global Headquarters
. Marc Ellam, Customer Experience, Communications, Social & Digital Media Director, Heathrow Airport Ltd.

Day 2

14 April 2016

10:15AM

Analysing digital sentiment to measure success

Bas Komen

Global Digital & Social Media Director

Cloetta

Associated Talks:

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  • Benefits and challenges of using sentiment analysis to quantify emotions
  • How refined is out ability to measure sentiment?
  • Process behind building a digital sentiment index
  • Outcomes – what can this approach provide to the business?
  • Next evolutions and expectations for sentiment analysis
. Bas Komen, Global Digital & Social Media Director, Cloetta

11:30AM

Digital Innovation Lab 2: Data Driven Problem Solving

Sanna Pöyhönen

Research and Analytics Manager, EU

Nikon Europe B.V.

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Ayman van Bregt

Digital Strategist & Founder

NSMA (Dutch Social Media Academy)

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Tania Seif

former Head of Social Marketing

Coral

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In this Innovation Lab we explore how data can be harnessed to solve problems for brand marketers, by working through simulation. This will be followed by a panel discussion drawing lessons from the exercise and an opportunity to put your questions on Data Driven Problem Solving to our experts.

Bring along a pen, a calculator and a logical mind.

 

This panel will be moderated by Ayman van Bregt, Digital Strategist & Founder, NSMA (Dutch Social Media Academy)

 

. Sanna Pöyhönen, Research and Analytics Manager, EU, Nikon Europe B.V.
. Ayman van Bregt, Digital Strategist & Founder, NSMA (Dutch Social Media Academy)
. Tania Seif, former Head of Social Marketing, Coral

02:00PM

Panel Discussion: Don’t Look At Your Social Data in Isolation: Contextualize It To Understand ROI

Sanna Pöyhönen

Research and Analytics Manager, EU

Nikon Europe B.V.

Associated Talks:

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Dustin-Michael Steinfort

Social Media & Digital Marketing Lead

The Kraft Heinz Company

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Tom Bagnall

Group Director of Insights

VimpelCom

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Alvise De Nardi

Sales Manager - Italy, Spain & Latin America

TalkWalker

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Soenke Lorenzen

Research Manager and Media Analyst

Greenpeace International

Associated Talks:

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  • Unlock new business insights with social data integration
  • A blueprint for viral content: how network analysis can revolutionize your social media strategy
  • Add value to your brands with social data intelligence

 

This panel will be moderated by Alvise De Nardi, Sales Manager – Italy, Spain & Latin America, TalkWalker

. Sanna Pöyhönen, Research and Analytics Manager, EU, Nikon Europe B.V.
. Dustin-Michael Steinfort, Social Media & Digital Marketing Lead, The Kraft Heinz Company
. Tom Bagnall, Group Director of Insights, VimpelCom
. Alvise De Nardi, Sales Manager - Italy, Spain & Latin America, TalkWalker
. Soenke Lorenzen, Research Manager and Media Analyst, Greenpeace International

04:00PM

Review & Rating enabled Forecast Simulation – Data Driven Marketing Decision

  • Data driven decision making: Why now?
  • How Digital impacts the way we make high impact decisions?
  • New ways of collecting consumer intelligence / insights
  • Forecast simulation to assess the highest Return-On-Investment options.